AS&F

American Steam & Filtration - Their Story

MEETING CHALLENGES

NEEDS & REQUIREMENTS
Every business owner, every business, every website is different. It is absolutely critical to know the needs and requirements upfront before starting any campaign. 

In setting up websites, it’s important for us to ensure our clients fully understand the 3 types of devices used to access websites, and the importance of managing them at the same time efficiently and economically. Today’s 3 types of devices include the original desktop and laptop computer, the tablet, and the mobile phone. For continuity and ease in managing all of these different devices from a single website, along with affordability, each of these platforms need to be properly programed so visitors to the website will be able to access the same details, regardless of the device used. Syncing all three devices together when changes are accomplished through what are known as "Responsive Web Sites" which are capable of automatically adjusting images, text along with physical layout no matter whether a visitor is using a PC, laptop, tablet, or smartphone. 

Costo savings: Website developers specializing in mobile devices seek out website owners of sites that are not "Responsive" which in turn are not userfriendly on mobile devices. These mobile developers then will often case sell business owners with mobile sites which as you can imaging, doubles the cost (at least) for having a site user friendly on mobile devices. The additional cost is not only in the apps themselves, but managing them. It doubles manhours for updating and monitoring. 

This is a very costly and time-consuming problem for any small business owner. Our Oasis platform uses the latest time- and cost-saving technology in creating and managing Responsive Web Sites.  
CHALLENGES
Your website is not the place for modesty. When American Steam & Filtration asked what and how, it was because their competition was, and still is, stiff. Keeping the KISS principle (Keeping It Simply Simple) in play, it was important to stay focused on an easy to display, easy to understand, and user-friendly site. With a limited budget for their project, it was a no-brainer to start out simply and expand as the demand warranted additional development. Most small businesses, or businesses just starting out need to be able to scale their online presence. No need to over budget or go crazy in starting out or upgrading an existing site.    

WHERE TO BEGIN
After the initial interview where their challenges, needs and requirements were identified, it was then time to put together an actual plan of attack focusing on just how to meet their needs in order to ensure a solution would be of value to them. That is our primary focus… “need and value” of business owners. It was important to identify exactly what the challenges were from the owner's viewpoint, and what exactly was needed to begin with in order to focus on the present, and not the future. It was decided they wanted to begin small with the American Steam & Filtration site, and slowly build in small increments. Today, the site continues to grow with new content that is easily manageable by the client. 

WHAT WAS ACHIEVED
We are proud of the fact that American Steam & Filtration has not only faith and appreciation from their customer base, but from their suppliers and companies and industries they represent. When you become resourceful in supporting both an industry and clients, it's a win/win for all. This is what happens when small business owners are able to leverage advanced technology and a resourceful, well trained and dedicated partner like that in our maWebCenter team.
Share by: